Read through our most recent posts on topics such as; Improving Rankings, Email & Social Media Marketing, Generating Leads, and much much more..
How do you prioritize leads intelligently? Tracking the behavior of current prospects and their level of engagement can help determine their place in the buying cycle. Assigning points for various actions, lead scoring provides a data-driven approach to delivering the right message to each prospect at the right time. Organization is essential in every element Read more »
So many sales opportunities are lost due to ineffective follow up with leads who were engaged early in their buying cycle. It is crucial to stay in touch with prospects from beginning to end by presenting appropriate information and resources along the way based on where those leads are in the sales funnel. What is Read more »
As much as we would like them to be, not everyone is ready to buy right now. To get the most out of a demand generation campaign, it is crucial to be conscious of where your prospect is in the sales cycle and stay engaged with the right message and process from beginning to end. Read more »
A common issue for sales teams is the inability to effectively manage opportunities in various stages of development. Many companies lose prospects to inadequate follow-up and slow initial response. Our team provides a comprehensive process designed to improve response times and increase lead volumes. Leads that are contacted within moments of the inquiry being placed, Read more »
One aspect of the lead generation process that is often overlooked is the ability to capture opportunity effectively. Many companies focus heavily on driving opportunity to their website or a print advertisement but they do not do enough to engage and capture that prospect’s information to actual place them in to their sales funnel. At Read more »
Wondering how to improve your B2B lead generation process? Things change quickly in digital marketing, and the way you brought in new customers yesterday may not work today. But with a little strategic retooling, you can revitalize both the way you find new customers and the way you keep them coming back. 1. Embrace content marketing. Read more »
Lead scoring is the process of categorizing leads by their perceived state of interest in a product or service. It is a critical part of lead management that allows sales managers and business owners to target the right leads or prospects with the right message at the right time and coax them through the sales Read more »
It is no secret that the process of lead generation has evolved. What was once an institution largely dominated by only telemarketing and e-mail blasts, it’s now been transformed into a process of relationship building and identity creation. Consumers’ eyes have grown weary of the massive amounts of generic advertisements and cookie-cutter e-mails they receive Read more »
As a professional marketer (or business owner forced to wear the marketing hat), there are times when you wonder why the results you’re after are so elusive. You’re grinding out ceaseless effort but still falling short in terms of generating qualified leads and hitting sales targets. This is where you can benefit from a periodic Read more »
You’ve heard this term before, and you know it has something to do with the hundreds of things required to create the ultimate online experience for your future customers. Inbound marketing is just the beginning, as it is merely a subset of a wider terrain of tools and strategies that guide the makeup of your Read more »
