Author Archive

5 B2B Marketing Tactics You’d Better Enlist


Wondering how to improve your B2B lead generation process? Things change quickly in digital marketing, and the way you brought in new customers yesterday may not work today. But with a little strategic retooling, you can revitalize both the way you find new customers and the way you keep them coming back. 1. Embrace content marketing. Read more »

Lead Scoring: Let’s Demystify the Subject


Lead scoring is the process of categorizing leads by their perceived state of interest in a product or service. It is a critical part of lead management that allows sales managers and business owners to target the right leads or prospects with the right message at the right time and coax them through the sales Read more »

Lead Generation and Inbound Marketing


It is no secret that the process of lead generation has evolved. What was once an institution largely dominated by only telemarketing and e-mail blasts, it’s now been transformed into a process of relationship building and identity creation. Consumers’ eyes have grown weary of the massive amounts of generic advertisements and cookie-cutter e-mails they receive Read more »

Why Your Lead Generation Strategy Is Falling Flat


As a professional marketer (or business owner forced to wear the marketing hat), there are times when you wonder why the results you’re after are so elusive. You’re grinding out ceaseless effort but still falling short in terms of generating qualified leads and hitting sales targets. This is where you can benefit from a periodic Read more »

Leveraging Microsites to Your Advantage


As the depth and size of the Internet has grown, so too has the savvy by which potential customers search for the specific services they require. Years ago, people would go to Google and type in a very generic term such as “mortgages” and Google would return their search results. As time has passed, consumers Read more »

How to Repurpose Content to Maximize Leads


So you spent a lot of resources creating a landing page and writing a killer piece of content for lead generation purposes, but are you getting the most mileage out of it? Whether it’s a whitepaper, an eBook, or a webinar, there are dozens of ways to take that content piece and repurpose it for Read more »

How to Start Using Facebook for Generating Leads


If you aren’t using Facebook as a tool for growing your client base then you’re missing an opportunity to turn prospects into customers. There are several ways businesses can use social media to generate leads, but today let’s focus specifically on Facebook. Here are the top three ways to use Facebook’s advertising platform as a Read more »

The New Era of Business Leads: Social Media Marketing


Think for a moment how you come by most of your information on a daily basis; whether it is a news story, an article, a discovery or information regarding family and friends, it is safe to say that one often hears about it through some sort of online medium. Social media has really changed the Read more »

Developing Leads with Organic SEO


Search engine optimization, in simple terms, is an Internet marketing strategy that strives to improve rankings and visibility for a website. An effective campaign should focus on getting the site ranked highly for keywords that are highly relevant and heavily searched. Sites that achieve these rankings can massively increase traffic from potential customers and creates Read more »